The concept of the building is based on traditional block development in Prague, aiming to create a solid urban structure with an active ground floor that contributes to the future dynamic development of the neighborhood.
The main visual elements shaping the street facade are the emphasized ground floor, a bay window on the facade, and a setback top floor. The facade facing the inner courtyard consists of a system of loggias to maximize the use of sunlight from the west orientation and create a peaceful atmosphere within the courtyard. The design of the building aims to harmonize with the context of the location, complementing the existing character of the surrounding buildings and also aligning with the future development that will transform Zenklova Street in terms of height.